She holds a Ph.D. in Economics and Business and is an Associate Professor at the Universitat Oberta de Catalunya (UOC). Her teaching and research focus on marketing, business organization, and the digital transformation of business models.
Her academic work explores innovation management, consumer behavior, and the integration of digital technologies to enhance customer value and experience. She has participated in several national and international research projects and has published extensively in peer-reviewed journals, books, and specialized volumes on digital marketing and strategic management. In addition, she collaborates closely with companies and organizations, applying research findings to foster innovation, digitalization, and business competitiveness. Her contributions aim to bridge the gap between academic research and industry practice, positioning her as an active voice in the development of innovative strategies for sustainable growth.